The ID is an homage to the original Sidekick swivel action, but features an updated 45 degree angled slide out screen. We textured the grain in the aluminum keyboard frame to match the angle of the iconic screen as well as the grip lines on the rear of the device.
This feature has a dedicated hardware button to activate it. Echoing the iconic angle of the slide out screen, this feature allows users to quickly jump to recent, or favorite apps and tasks. This screen is an excelent example of how we leveraged typography as a functional design elemtent.
We designed the lock screen to by functional and stylistic, featuring an angular clock that presents itself in the typographic language of the updated Sidekick. The lock screen is customizable it so that swiping upward will open a user-defined app, while swiping downward will take you to the last app or screen you were on.
The Sidekick is a messaging machine. Our messaging experience was optimized for style and efficiency. Research showed that a primary messaging action for our users was to take attachments from contacts and re-share them with others, making them their own. We build a feature specifically around this called "super attach" this took all pictures, or attachments sent to you from friends and put them just tap away.
Style & Brand
Founded on the core principals of Youthful, Social, Bold, Edgy and confident, We developed a robust set of design guidelines. This allowed us to align visual, interaction and industrial design very tightly and assure that our design intent was being adheared to with marketing and OEM partners.
We developed an engine allowing us to create custom themes that effected every aspect of the UI. Users could select cobinations of wallpapers and matching complimentry colors scheams.